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Blending the classic with the innovative, Gucci has been a part of the fashion world for nearly 100 years. Much of Gucci’s appeal lies in its classic designs. One of the label’s most famous handbags is called the Jackie O. The popular shoulder bag earned its name after Jackie Kennedy was photographed carrying it. The bag still remains as an important part of Gucci’s collection. Similarly, the flora design was created for Grace Kelly and is still popular today Gucci’s designs are recognizable because of certain signature trademarks. Two of these trademarks are the double G logo and the red striped webbing that appears on many of the pieces. Another trademark of the label, the Gucci horsebit can be found on anything from shoes to watches and bags. As a symbol for the label, the horsebit refers back to the company’s early beginnings. Known for high quality and having long been recognized as a symbol of prestige, the Gucci fashion label remains a vital part of the fashion industry. With both classic and new creations which are crafted from rich materials such as satin, crocodile, and velvet, Gucci reflects a unique sense of glamour that can be enjoyed by both men and women.